Users Analytics
- Descriptive Analytics - links the market to the firm through information.
- Descriptive Analytics - information needed for actionable decisions.
principles for systematically collecting and interpreting data that can aid decision-makers.
Employees Analytics
- A data-driven approach to managing people at work.
- Analytics applied to “people issues” – hiring, performance management, compensation, retention, etc. A more rigorous approach to a traditionally “soft” function.
A quickly growing field.
- Better levers for retaining key employees
More diagnostic methods for hiring
Who their most valuable employees are
How to compose the most productive teams
Accounting and Financials Analytics
- Cash: Cash plus short-term, liquid investments
- Accounts Receivable: Amounts owed by customers
- Inventory: Cost of goods available for sale
- Prepaid Expenses: Operating costs paid in advance
- Property: Carried at historical cost; not depreciated
- Plant & Equipment: Carried at depreciated cost
- Intangible assets: Contractual rights like patents or trademarks
Firm's Operations Analytics
- An Operational Decision Problem
- Forecasting with Past Historical Data
- Moving Averages
- Exponential Smoothing
- Thinking about Trends and Seasonality
- Forecasting for new Products
- Fitting distributions
