Everything which is done online to grow your business comes under the title of Search Engine Marketing. For every searcher’s query; google shows two types of results. One is Organic Results, and the second is Paid results. SEO is about ranking high in organic results, and SEM refers to the Paid Results like an advertisement.
Everything which is done online to grow your business comes under the title of Search Engine Marketing. It includes Pay-Per-Click, Internet Advertising, and Content Marketing. For every searcher’s query; google shows two types of results. One is Organic Results, and the second is Paid results. SEO is about ranking high in organic results, and SEM refers to the Paid Results like an advertisement.
Internet advertising is a focused service in SEM, but it also includes Finding Keywords, Generating Keywords, and writing content for ads based on this research. Finding the best format for an ad, designing the best ad Campaign that suits your product, Strategies for recurring ads. Also finding the best platform for your brand or product based on its utilization and usage by analyzing overall market trends.
We suggest SEO and SEM are equally important for your business as they have their pros and cons. But if you are a start-up company, you should at least start with SEO. It is an unpaid service and will help you to increase your brand name. Slowly you can move on to SEM. It is a more efficient way to generate business. Your ultimate aim is to grow your business rather than only to grow traffic on your site.
Pay Per click is the type of ad you have to pay if one clicks on your advertisement. It is a structured approach towards the marketing of your brand. It is a cost-effective method and also has more chances of converting customers by PPC. It needs keyword research, bidding for that keyword, and bidding for the PPC slot on Search Engines. PPC is also available on Social Media Platforms like Facebook, Instagram, LinkedIn, YouTube, and many more. PPC advertisements are of different types. Search Ads, Display Ads, Social Media Ads, Google Shopping Ads, In-stream Ads (Ads between videos on YouTube), or Retargeting Ads for the customers who have already visited your website. All of these are for different purposes, and hence it costs differently for each one.
Pay Per Click Management Service is about reducing your expenses for the complete campaign but giving the best results in the same amount of money. Researching the exact keyword and utilizing it in the best possible way is expected in PPC; because you will get a limited time to convince your customers. Includes strategic planning for the content, finding a suitable platform, and the best type of PPC. Most important is to minimize overall expenditure and maximize the result.
There are various hidden or small responsibilities of a PPC Management service provider which make more difference in your ad campaign. Some of them have listed below:
- Finding keywords, listing suitable keywords, Bidding for the best one.
- Finding the best platform for your brand, slot booking for ads.
- Finding a Strategic location and format for the ad.
- Strategies for ads, analyzing your ad campaign, improvising it, updating your data.
- Try to minimize your expenses as best as you can.
Reputation has always been an integral part of the business world. The virtual world is now a global platform for your business, so virtual reputation should also be your concern. Online Reputation Management is all about representing you or your brand positively on the internet, removing obstructive content from search results related to you, and featuring positive content to improve your brand image in the virtual world.
Obstructive content goes viral in less than an hour, but promoting positive content needs deliberate efforts and proper strategy. Online Reputation Management is a must if you want to avoid any conspiracy theory regarding your company.
There are two types of ORM. One is building your positive Online Reputation, and the Second is repairing your online reputation. But the process for both of them is almost the same except, repairing your online reputation by removing some obstructive content from search engines’ high rankings. The rest of the services are mostly the same in both cases.
SEM, SEO, Internet ads, Pay-Per-Click are all the ways to generate traffic to your site. CRO (Conversion Rate Optimisation) is the way to convert your visitors into genuine buyers. If your purpose changes, the strategies to handle it also change. There are various ways of CRO. Do you need to understand where your visitors are coming from (reference)? What are their expectations from you? Are you able to fulfill their demands? Why are people abandoning you? After understanding this, we will be able to make strategies for CRO.